Nastoiashchee

Identity for the product brand

Nastoiashchee (Genuine) is the own brand of “Family” (rus. Semyia) stores. Products, produced by our local farmers are sold under this brand.
The identity is based on the image of a country house, which symbolizes natural products. Moreover in the picture there is a place for the signature of the farmer, who produced the product. The signature is situated above the house, recalling the smoke coming from the chimney. It also acts as a sort of a quality mark, the manufacturer's warranty of responsibility for their work. Besides the variants of logos, used for identification of products of a particular farmer, there is a basic sign “Family” (rus. Semyia), made by the head of the stores Elena Giliazova.

2015