Bereginya

Charitable Foundation, which helps children suffering from cancer.

Corporate identity is based on simple shapes of bright colours, made by a single square grid. They act as pieces of a kit, which you can use to compile various animals. As the basis of the identity of the fund is animals. We propose their images to be used in printed products, on T-shirts, souvenirs etc.

Using the idea of the kit allows to incorporate actively with the corporate identity. It is proposed to produce sets of stickers, which children can use to compile certain animals. The kit doesn’t offer ready-made solutions, which means that children can use their imagination to create any image, they wish.

The symbol of the fund is a red letter “B” (rus. Б), created by a single square grid too. The shape of the symbol is close to a square. So it is also a detail of the single system.

2016