Odin Bilet (One Ticket)

Corporate identity of the automated accounting system and the fare in public transport

The logo of the system, called “One ticket” (rus. Odin Bilet) consists of the arrows, symbolizing movement in the forward and reverse direction. Together they form the picture of an aquarium fish. This alive and lovely image reminds us of calmness and comfort. Thanks to the fish the card turns from a purely technical and inanimate object into a thing, which causes positive emotions. It is important because it is a people-oriented service.

2014