Malosemeyka (small family)

Identity and concept of food package for the brand Malosemeyka (small family).
Malosemeyka (small family) is the own brand of “Family” (rus. Semyia) stores. A great variety of foods is sold under this brand.The main thing, which unites all of them is a cheap price, formed without compromising the quality of the product itself, but thanks to the savings on advertising and packaging. In order to convey the message to the customer, we created a simple and minimalistic design of the brand.

All the components of the packaging of Malosemeyka (small family) goods i.e. a logo, colours, names of the products, information about them, pictographs, forms and materials have the most simple solution. It allows to pay customers’ attention on the main thing, the product itself. It also gives an opportunity to create common standards for clearance of goods. This is especially important as a lot of products, providing a variety of packaging options are sold under Malosemeyka (small family) brand.

Thanks to the created set of rules stores save money on creating the package. There is no need to develop design options for new products any more. It is especially important in such cases when a supplier company is engaged in the production of packaging.

2014